{"id":394,"date":"2022-07-07T14:57:09","date_gmt":"2022-07-07T12:57:09","guid":{"rendered":"https:\/\/experviseur.fr\/actualites\/?p=394"},"modified":"2023-06-07T17:05:32","modified_gmt":"2023-06-07T15:05:32","slug":"kpi-les-5-auxquels-il-faut-faire-attention","status":"publish","type":"post","link":"https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention","title":{"rendered":"KPI&nbsp;: les 5 auxquels il faut faire attention"},"content":{"rendered":"\n<p>Les \u00ab&nbsp;<strong>Key Performance Indicators<\/strong>&nbsp;\u00bb (KPI) permettent \u00e0 une entreprise de mesurer la performance au sein d\u2019une entreprise. Il est possible de baser un KPI sur pratiquement n\u2019importe quoi qui m\u00e9riterait d\u2019\u00eatre mesur\u00e9. Mais quels sont les KPI, parmi beaucoup, \u00e0 avoir absolument&nbsp;?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le nombre de conversions<\/h2>\n\n\n\n<p>Pensez \u00e0 mesurer le nombre de <strong>retours positifs<\/strong> qu\u2019un moyen de communication peut g\u00e9n\u00e9rer. Le retour sur investissement sera plus grand si l\u2019entreprise peut adapter sa strat\u00e9gie en fonction de ses succ\u00e8s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019engagement de la communaut\u00e9<\/h2>\n\n\n\n<p>L\u2019engagement sur les <a href=\"https:\/\/experviseur.fr\/actualites\/reseaux-sociaux-la-strategie-a-adopter\">r\u00e9seaux sociaux<\/a> est parlant&nbsp;: voir le nombre de commentaires et leur nature. Une communaut\u00e9 active permet de transmettre une bonne image de l\u2019entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le nombre de followers<\/h2>\n\n\n\n<p>Sur les r\u00e9seaux sociaux, calculer la croissance <strong>d\u2019abonn\u00e9s<\/strong> est indispensable. S\u2019assurer qu\u2019il n\u2019y a pas de perte d\u2019audience et de pouvoir voir le profil des abonn\u00e9s est tr\u00e8s important.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le nombre de clics<\/h2>\n\n\n\n<p>Les <a href=\"https:\/\/www.marketing-management.io\/blog\/call-to-action\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>CTA<\/strong><\/a> (calls to action) sont de bons indicateurs du succ\u00e8s de la strat\u00e9gie de la soci\u00e9t\u00e9. Si les internautes cliquent l\u00e0 o\u00f9 l\u2019entreprise le veut, \u00e7a veut dire que sa strat\u00e9gie marche bien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des r\u00e9seaux sociaux au site internet<\/h2>\n\n\n\n<p>Pensez \u00e0 mesurer le nombre de personnes qui visitent le site web en venant des r\u00e9seaux sociaux&nbsp;! L\u2019entreprise peut ainsi voir l\u2019impact d\u2019une <strong>campagne<\/strong> sur les r\u00e9seaux sociaux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00ab&nbsp;Key Performance Indicators&nbsp;\u00bb (KPI) permettent \u00e0 une entreprise de mesurer la performance au sein d\u2019une entreprise. Il est possible de baser un KPI sur&#8230;<\/p>\n","protected":false},"author":1,"featured_media":396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPI&nbsp;: les 5 auxquels il faut faire attention<\/title>\n<meta name=\"description\" content=\"Les \u00ab Key Performance Indicators \u00bb (KPI) permettent \u00e0 une entreprise de mesurer la performance au sein d\u2019une entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPI&nbsp;: les 5 auxquels il faut faire attention\" \/>\n<meta property=\"og:description\" content=\"Les \u00ab Key Performance Indicators \u00bb (KPI) permettent \u00e0 une entreprise de mesurer la performance au sein d\u2019une entreprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention\" \/>\n<meta property=\"og:site_name\" content=\"Actualit\u00e9s - Restez \u00e0 Jour avec Les Experviseurs\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-07T12:57:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-07T15:05:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/experviseur.fr\/actualites\/wp-content\/uploads\/2022\/07\/pexels-lukas-590022-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1695\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"P\u00f4le Com&#039;\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"P\u00f4le Com&#039;\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/kpi-les-5-auxquels-il-faut-faire-attention#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/kpi-les-5-auxquels-il-faut-faire-attention\"},\"author\":{\"name\":\"P\u00f4le Com'\",\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/#\\\/schema\\\/person\\\/34cd334c96f7e769c2cbff33cc727319\"},\"headline\":\"KPI&nbsp;: les 5 auxquels il faut faire attention\",\"datePublished\":\"2022-07-07T12:57:09+00:00\",\"dateModified\":\"2023-06-07T15:05:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/kpi-les-5-auxquels-il-faut-faire-attention\"},\"wordCount\":256,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/kpi-les-5-auxquels-il-faut-faire-attention#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/pexels-lukas-590022-scaled.jpg\",\"articleSection\":[\"Gestion\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/kpi-les-5-auxquels-il-faut-faire-attention#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/kpi-les-5-auxquels-il-faut-faire-attention\",\"url\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/kpi-les-5-auxquels-il-faut-faire-attention\",\"name\":\"KPI&nbsp;: les 5 auxquels il faut faire attention\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/kpi-les-5-auxquels-il-faut-faire-attention#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/kpi-les-5-auxquels-il-faut-faire-attention#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/pexels-lukas-590022-scaled.jpg\",\"datePublished\":\"2022-07-07T12:57:09+00:00\",\"dateModified\":\"2023-06-07T15:05:32+00:00\",\"description\":\"Les \u00ab Key Performance Indicators \u00bb (KPI) permettent \u00e0 une entreprise de mesurer la performance au sein d\u2019une entreprise.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/kpi-les-5-auxquels-il-faut-faire-attention#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/kpi-les-5-auxquels-il-faut-faire-attention\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/kpi-les-5-auxquels-il-faut-faire-attention#primaryimage\",\"url\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/pexels-lukas-590022-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/pexels-lukas-590022-scaled.jpg\",\"width\":2560,\"height\":1695,\"caption\":\"kpi-les-5-auxquels-il-faut-faire-attention-feuille-avec-donnees-et-quelqu-un-qui-pointe-un-stylo-dessus\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/kpi-les-5-auxquels-il-faut-faire-attention#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/experviseur.fr\\\/actualites\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KPI&nbsp;: les 5 auxquels il faut faire attention\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/#website\",\"url\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/\",\"name\":\"Actualit\u00e9s - Restez \u00e0 Jour avec Les Experviseurs\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/#organization\",\"name\":\"EDAF\",\"url\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"EDAF\"},\"image\":{\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/experviseur.fr\\\/actualites\\\/#\\\/schema\\\/person\\\/34cd334c96f7e769c2cbff33cc727319\",\"name\":\"P\u00f4le Com'\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22e4e9c769d5c4d6957e4a19db5be255ffc8a1fc42e1aa647257f64e61e6ea1f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22e4e9c769d5c4d6957e4a19db5be255ffc8a1fc42e1aa647257f64e61e6ea1f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22e4e9c769d5c4d6957e4a19db5be255ffc8a1fc42e1aa647257f64e61e6ea1f?s=96&d=mm&r=g\",\"caption\":\"P\u00f4le Com'\"},\"sameAs\":[\"https:\\\/\\\/experviseur.fr\\\/actualites\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KPI&nbsp;: les 5 auxquels il faut faire attention","description":"Les \u00ab Key Performance Indicators \u00bb (KPI) permettent \u00e0 une entreprise de mesurer la performance au sein d\u2019une entreprise.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention","og_locale":"fr_FR","og_type":"article","og_title":"KPI&nbsp;: les 5 auxquels il faut faire attention","og_description":"Les \u00ab Key Performance Indicators \u00bb (KPI) permettent \u00e0 une entreprise de mesurer la performance au sein d\u2019une entreprise.","og_url":"https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention","og_site_name":"Actualit\u00e9s - Restez \u00e0 Jour avec Les Experviseurs","article_published_time":"2022-07-07T12:57:09+00:00","article_modified_time":"2023-06-07T15:05:32+00:00","og_image":[{"width":2560,"height":1695,"url":"https:\/\/experviseur.fr\/actualites\/wp-content\/uploads\/2022\/07\/pexels-lukas-590022-scaled.jpg","type":"image\/jpeg"}],"author":"P\u00f4le Com'","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"P\u00f4le Com'","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention#article","isPartOf":{"@id":"https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention"},"author":{"name":"P\u00f4le Com'","@id":"https:\/\/experviseur.fr\/actualites\/#\/schema\/person\/34cd334c96f7e769c2cbff33cc727319"},"headline":"KPI&nbsp;: les 5 auxquels il faut faire attention","datePublished":"2022-07-07T12:57:09+00:00","dateModified":"2023-06-07T15:05:32+00:00","mainEntityOfPage":{"@id":"https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention"},"wordCount":256,"commentCount":0,"publisher":{"@id":"https:\/\/experviseur.fr\/actualites\/#organization"},"image":{"@id":"https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention#primaryimage"},"thumbnailUrl":"https:\/\/experviseur.fr\/actualites\/wp-content\/uploads\/2022\/07\/pexels-lukas-590022-scaled.jpg","articleSection":["Gestion"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention#respond"]}]},{"@type":"WebPage","@id":"https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention","url":"https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention","name":"KPI&nbsp;: les 5 auxquels il faut faire attention","isPartOf":{"@id":"https:\/\/experviseur.fr\/actualites\/#website"},"primaryImageOfPage":{"@id":"https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention#primaryimage"},"image":{"@id":"https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention#primaryimage"},"thumbnailUrl":"https:\/\/experviseur.fr\/actualites\/wp-content\/uploads\/2022\/07\/pexels-lukas-590022-scaled.jpg","datePublished":"2022-07-07T12:57:09+00:00","dateModified":"2023-06-07T15:05:32+00:00","description":"Les \u00ab Key Performance Indicators \u00bb (KPI) permettent \u00e0 une entreprise de mesurer la performance au sein d\u2019une entreprise.","breadcrumb":{"@id":"https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention#primaryimage","url":"https:\/\/experviseur.fr\/actualites\/wp-content\/uploads\/2022\/07\/pexels-lukas-590022-scaled.jpg","contentUrl":"https:\/\/experviseur.fr\/actualites\/wp-content\/uploads\/2022\/07\/pexels-lukas-590022-scaled.jpg","width":2560,"height":1695,"caption":"kpi-les-5-auxquels-il-faut-faire-attention-feuille-avec-donnees-et-quelqu-un-qui-pointe-un-stylo-dessus"},{"@type":"BreadcrumbList","@id":"https:\/\/experviseur.fr\/actualites\/kpi-les-5-auxquels-il-faut-faire-attention#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/experviseur.fr\/actualites"},{"@type":"ListItem","position":2,"name":"KPI&nbsp;: les 5 auxquels il faut faire attention"}]},{"@type":"WebSite","@id":"https:\/\/experviseur.fr\/actualites\/#website","url":"https:\/\/experviseur.fr\/actualites\/","name":"Actualit\u00e9s - Restez \u00e0 Jour avec Les Experviseurs","description":"","publisher":{"@id":"https:\/\/experviseur.fr\/actualites\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/experviseur.fr\/actualites\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/experviseur.fr\/actualites\/#organization","name":"EDAF","url":"https:\/\/experviseur.fr\/actualites\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/experviseur.fr\/actualites\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"EDAF"},"image":{"@id":"https:\/\/experviseur.fr\/actualites\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/experviseur.fr\/actualites\/#\/schema\/person\/34cd334c96f7e769c2cbff33cc727319","name":"P\u00f4le Com'","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/22e4e9c769d5c4d6957e4a19db5be255ffc8a1fc42e1aa647257f64e61e6ea1f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/22e4e9c769d5c4d6957e4a19db5be255ffc8a1fc42e1aa647257f64e61e6ea1f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/22e4e9c769d5c4d6957e4a19db5be255ffc8a1fc42e1aa647257f64e61e6ea1f?s=96&d=mm&r=g","caption":"P\u00f4le Com'"},"sameAs":["https:\/\/experviseur.fr\/actualites"]}]}},"_links":{"self":[{"href":"https:\/\/experviseur.fr\/actualites\/wp-json\/wp\/v2\/posts\/394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/experviseur.fr\/actualites\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/experviseur.fr\/actualites\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/experviseur.fr\/actualites\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/experviseur.fr\/actualites\/wp-json\/wp\/v2\/comments?post=394"}],"version-history":[{"count":4,"href":"https:\/\/experviseur.fr\/actualites\/wp-json\/wp\/v2\/posts\/394\/revisions"}],"predecessor-version":[{"id":536,"href":"https:\/\/experviseur.fr\/actualites\/wp-json\/wp\/v2\/posts\/394\/revisions\/536"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/experviseur.fr\/actualites\/wp-json\/wp\/v2\/media\/396"}],"wp:attachment":[{"href":"https:\/\/experviseur.fr\/actualites\/wp-json\/wp\/v2\/media?parent=394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/experviseur.fr\/actualites\/wp-json\/wp\/v2\/categories?post=394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/experviseur.fr\/actualites\/wp-json\/wp\/v2\/tags?post=394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}