{"id":353,"date":"2022-06-15T11:02:49","date_gmt":"2022-06-15T09:02:49","guid":{"rendered":"https:\/\/experviseur.fr\/actualites\/?p=353"},"modified":"2023-06-07T17:04:51","modified_gmt":"2023-06-07T15:04:51","slug":"strategie-de-marque-6-conseils-a-suivre-pour-la-reussir","status":"publish","type":"post","link":"https:\/\/experviseur.fr\/actualites\/strategie-de-marque-6-conseils-a-suivre-pour-la-reussir","title":{"rendered":"Strat\u00e9gie de marque : 6 conseils \u00e0 suivre pour la r\u00e9ussir"},"content":{"rendered":"\n<p>Dans le <strong>marketing digital<\/strong>, l\u2019\u00e9change d\u2019informations se fait \u00e0 un rythme effr\u00e9n\u00e9. Une mauvaise strat\u00e9gie de marque peut nuire tr\u00e8s rapidement \u00e0 l\u2019image et ainsi influer n\u00e9gativement sur l\u2019e-r\u00e9putation de la soci\u00e9t\u00e9. Pour \u00e9viter ce genre de <strong>flop <\/strong>rien de mieux qu&rsquo;une liste \u00e0 suivre. Ici on vous donne 6 conseils pour bien r\u00e9ussir sa strat\u00e9gie de marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Attention aux diff\u00e9rences culturelles &nbsp;<\/h2>\n\n\n\n<p>Vendre en France est diff\u00e9rent que de vendre au Br\u00e9sil. Un m\u00eame produit sera per\u00e7u diff\u00e9remment car les <strong>go\u00fbts<\/strong>, les <strong>couleurs<\/strong>, les <strong>coutumes<\/strong> et les <strong>aprioris<\/strong> varient grandement d\u2019un pays \u00e0 un autre.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">N\u2019oubliez pas vos valeurs<\/h2>\n\n\n\n<p>Si r\u00e9ussir est imp\u00e9ratif, il faut qu\u2019une marque reste reconnaissable entre mille. Le \u00ab&nbsp;rebranding&nbsp;\u00bb peut parfois \u00eatre pouss\u00e9 jusqu\u2019\u00e0 l\u2019extr\u00eame&nbsp;: changement de philosophie, de <a href=\"https:\/\/experviseur.fr\/actualites\/slogan-5-conseils-a-respecter\">slogan<\/a>\u2026 Il faut penser \u00e0 garder un <strong>signe<\/strong> <strong>distinctif<\/strong> qui rattache la marque \u00e0 ses valeurs fondatrices.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Restez coh\u00e9rent<\/h2>\n\n\n\n<p>Se diversifier en profitant d\u2019une marque d\u00e9j\u00e0 <strong>\u00e9tablie<\/strong> peut \u00eatre une bonne id\u00e9e si cette extension de marque reste coh\u00e9rente. C\u2019est pourquoi la <strong>combinaison<\/strong> doit pouvoir se faire d\u2019elle-m\u00eame et ne pas rendre le client confus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Restez au fait du march\u00e9&nbsp;<\/h2>\n\n\n\n<p>Le <a href=\"https:\/\/experviseur.fr\/actualites\/le-changement-bien-former-ses-collaborateurs\">changement<\/a> est la norme et une entreprise qui ne l\u2019accepte pas ne r\u00e9ussira pas. \u00catre en alerte \u00e0 la moindre <strong>news<\/strong> est payant et donnera le temps n\u00e9cessaire pour op\u00e9rer un <strong>changement<\/strong> peut-\u00eatre important au sein de la marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Soyez versatile<\/h2>\n\n\n\n<p>L\u2019ent\u00eatement de certains <strong>managers<\/strong> \u00e0 vouloir mettre sur le march\u00e9 tel produit bien que les indicateurs soient au rouge est <strong>annonciateur<\/strong> d\u2019un tr\u00e8s probable flop. Savoir faire marche arri\u00e8re est parfois plus <strong>judicieux<\/strong> quand la conjoncture n\u2019est pas bonne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">V\u00e9rifiez que \u00e7a marche<\/h2>\n\n\n\n<p>Savoir <strong>mesurer<\/strong> le succ\u00e8s ou l\u2019\u00e9chec d\u2019une strat\u00e9gie permet de continuer ou de corriger le tir. C\u2019est un aspect <strong>indispensable<\/strong> pour qu\u2019une marque est du succ\u00e8s et \u00e9viter les flops \u00e0 r\u00e9p\u00e9tition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le marketing digital, l\u2019\u00e9change d\u2019informations se fait \u00e0 un rythme effr\u00e9n\u00e9. Une mauvaise strat\u00e9gie de marque peut nuire tr\u00e8s rapidement \u00e0 l\u2019image et ainsi&#8230;<\/p>\n","protected":false},"author":1,"featured_media":355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-numerique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strat\u00e9gie de marque : 6 conseils \u00e0 suivre pour la r\u00e9ussir<\/title>\n<meta name=\"description\" content=\"Dans le marketing digital, l\u2019\u00e9change d\u2019informations se fait \u00e0 un rythme effr\u00e9n\u00e9. 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