{"id":343,"date":"2022-06-09T11:43:47","date_gmt":"2022-06-09T09:43:47","guid":{"rendered":"https:\/\/experviseur.fr\/actualites\/?p=343"},"modified":"2023-06-07T17:04:33","modified_gmt":"2023-06-07T15:04:33","slug":"reseaux-sociaux-la-strategie-a-adopter","status":"publish","type":"post","link":"https:\/\/experviseur.fr\/actualites\/reseaux-sociaux-la-strategie-a-adopter","title":{"rendered":"R\u00e9seaux sociaux&nbsp;: la strat\u00e9gie \u00e0 adopter"},"content":{"rendered":"\n<p>Une bonne <strong>pr\u00e9sence<\/strong> sur les r\u00e9seaux sociaux assure une <strong>e-r\u00e9putation<\/strong> qui ne peut qu\u2019\u00eatre b\u00e9n\u00e9fique pour une entreprise. Encore faut-il adopter une strat\u00e9gie ad\u00e9quate selon le r\u00e9seau social en question. Il faut avoir une planification ajust\u00e9e qui ne peut pas nuire \u00e0 l\u2019entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quelques chiffres sur la France<\/h2>\n\n\n\n<p>Les <a href=\"https:\/\/wearesocial.com\/fr\/blog\/2022\/02\/digital-report-france-2022\/\">chiffres<\/a> sur la situation d\u2019internet en France sont les suivants&nbsp;:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>60,92 millions d\u2019internautes (93 % de la population)<\/li>\n\n\n\n<li>52,60 millions d\u2019utilisateurs sur les r\u00e9seaux sociaux (80,3 % de la population)<\/li>\n\n\n\n<li>5h34 de temps pass\u00e9 en ligne par jour dont 2h19 sur un smartphone<\/li>\n\n\n\n<li>86,5 % des utilisateurs acc\u00e8dent \u00e0 internet gr\u00e2ce \u00e0 leur smartphone<\/li>\n<\/ul>\n\n\n\n<p>De fait que la masse d\u2019informations consomm\u00e9es est gigantesque, il est d\u2019autant plus dur de s\u2019y faire une place. Il faut savoir capter l\u2019attention de <strong>l\u2019internaute<\/strong> parmi la myriade d\u2019images, textes, et notifications qu\u2019il voit er re\u00e7oit chaque jour. &nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Des objectifs \u00e0 d\u00e9finir<\/h2>\n\n\n\n<p>La strat\u00e9gie \u00e0 suivre doit \u00eatre clairement <strong>d\u00e9finie<\/strong> et <strong>respect\u00e9e<\/strong>. Il ne faut pas s\u2019\u00e9parpiller sur le chemin, mais rester consistant&nbsp;: pour attirer toujours plus de clients et pour pouvoir \u00e9valuer si cette strat\u00e9gie est bonne ou non. La <strong>cible<\/strong> \u00e0 atteindre jouera un grand r\u00f4le l\u00e0-dedans&nbsp;: on ne communique pas \u00e0 des clients comme on communique \u00e0 des <strong>fournisseurs<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https:\/\/experviseur.fr\/actualites\/wp-content\/uploads\/2022\/06\/jeremy-bezanger-OXrk8fG2aig-unsplash-1-1.jpg\" alt=\"\" class=\"wp-image-348\" srcset=\"https:\/\/experviseur.fr\/actualites\/wp-content\/uploads\/2022\/06\/jeremy-bezanger-OXrk8fG2aig-unsplash-1-1.jpg 1920w, https:\/\/experviseur.fr\/actualites\/wp-content\/uploads\/2022\/06\/jeremy-bezanger-OXrk8fG2aig-unsplash-1-1-768x512.jpg 768w, https:\/\/experviseur.fr\/actualites\/wp-content\/uploads\/2022\/06\/jeremy-bezanger-OXrk8fG2aig-unsplash-1-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Chaque objectif aura une diff\u00e9rente syntaxe selon les diff\u00e9rents <strong>r\u00e9seaux<\/strong> <strong>sociaux<\/strong> utilis\u00e9s. Des <strong>indicateurs<\/strong> pour suivre l\u2019\u00e9volution de chaque campagne doivent \u00eatre mis en place&nbsp;: nombre de vues, nombre de likes, nombre de commentaires\u2026 et jauger s\u2019il faudrait adapter la strat\u00e9gie mise en place.<\/p>\n\n\n\n<p>EDAF a choisi \u00e0 travers ses r\u00e9seaux \u00ab&nbsp;EDAF&nbsp;\u00bb et \u00ab&nbsp;Les Experviseurs&nbsp;\u00bb de communiquer sur sa marque in\u00e9dite. En tant que cabinet d\u2019expertise comptable du digital, EDAF a vraiment d\u00fb adopter une communication unique. Au travers de ses \u00ab&nbsp;TQJP&nbsp;\u00bb et de ses \u00ab&nbsp;Fast &amp; Curious&nbsp;\u00bb, on d\u00e9couvre la startup alsacienne chaque jour un peu plus.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une interactivit\u00e9 \u00e0 entretenir &nbsp;<\/h2>\n\n\n\n<p><a href=\"https:\/\/experviseur.fr\/actualites\/visibilite-sur-internet-comment-lameliorer\">L\u2019interaction<\/a> entre un compte d\u2019une entreprise et ses abonn\u00e9s est une bonne chose. Cela permet de <strong>renforcer<\/strong> leur sentiment d\u2019appartenance \u00e0 la marque et leur montre que la soci\u00e9t\u00e9 est pr\u00e9sente pour eux. En plus de ces \u00e9changes, mettre en place des <strong>exclusivit\u00e9s<\/strong> r\u00e9serv\u00e9es aux abonn\u00e9s attirera encore plus l\u2019attention des clients en devenir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"2385\" src=\"https:\/\/experviseur.fr\/actualites\/wp-content\/uploads\/2022\/06\/kenny-eliason-I6wCDYW6ij8-unsplash.jpg\" alt=\"reseaux-sociaux-la-strategie-a-adopter-en-2022-badges-avec-le-nom-de-facebook-et-logo\" class=\"wp-image-346\" srcset=\"https:\/\/experviseur.fr\/actualites\/wp-content\/uploads\/2022\/06\/kenny-eliason-I6wCDYW6ij8-unsplash.jpg 1920w, https:\/\/experviseur.fr\/actualites\/wp-content\/uploads\/2022\/06\/kenny-eliason-I6wCDYW6ij8-unsplash-768x954.jpg 768w, https:\/\/experviseur.fr\/actualites\/wp-content\/uploads\/2022\/06\/kenny-eliason-I6wCDYW6ij8-unsplash-1237x1536.jpg 1237w, https:\/\/experviseur.fr\/actualites\/wp-content\/uploads\/2022\/06\/kenny-eliason-I6wCDYW6ij8-unsplash-1649x2048.jpg 1649w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<p>Sondages, concours, \u00e9v\u00e9nements en ligne\u2026 toutes les <strong>m\u00e9thodes<\/strong> sont bonnes pour fid\u00e9liser sa base d\u2019abonn\u00e9s. Attention au r\u00e9seau utilis\u00e9&nbsp;: Twitch est plus connu pour les <strong>live vid\u00e9os<\/strong> par exemple, alors que Twitter et Instagram peuvent tous deux tr\u00e8s bien marcher pour des sondages selon la cible. Faire appel \u00e0 sa <strong>communaut\u00e9<\/strong> r\u00e9guli\u00e8rement ne peut \u00eatre que <strong>b\u00e9n\u00e9fique<\/strong> pour une entreprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Planifier vos publications<\/h2>\n\n\n\n<p>Les pages des r\u00e9seaux sociaux doivent \u00eatre aliment\u00e9es <strong>r\u00e9guli\u00e8rement<\/strong>. Une page laiss\u00e9e \u00e0 l\u2019abandon n\u2019inspirera pas la <strong>confiance<\/strong> et encore moins une interaction venant d\u2019un internaute. Une \u00e9quipe de <strong>communication<\/strong> est \u00e0 privil\u00e9gier pour g\u00e9rer tous les diff\u00e9rents aspects des r\u00e9seaux sociaux. Entre un journaliste web, un community manager, un graphiste\u2026 la liste peut \u00eatre longue plus une entreprise s\u2019agrandit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une bonne pr\u00e9sence sur les r\u00e9seaux sociaux assure une e-r\u00e9putation qui ne peut qu\u2019\u00eatre b\u00e9n\u00e9fique pour une entreprise. Encore faut-il adopter une strat\u00e9gie ad\u00e9quate selon&#8230;<\/p>\n","protected":false},"author":1,"featured_media":347,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-numerique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9seaux sociaux&nbsp;: la strat\u00e9gie \u00e0 adopter<\/title>\n<meta name=\"description\" content=\"Une bonne pr\u00e9sence sur les r\u00e9seaux sociaux assure une e-r\u00e9putation qui ne peut qu\u2019\u00eatre b\u00e9n\u00e9fique pour une entreprise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/experviseur.fr\/actualites\/reseaux-sociaux-la-strategie-a-adopter\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9seaux sociaux&nbsp;: la strat\u00e9gie \u00e0 adopter\" \/>\n<meta property=\"og:description\" content=\"Une bonne pr\u00e9sence sur les r\u00e9seaux sociaux assure une e-r\u00e9putation qui ne peut qu\u2019\u00eatre b\u00e9n\u00e9fique pour une entreprise.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/experviseur.fr\/actualites\/reseaux-sociaux-la-strategie-a-adopter\" \/>\n<meta property=\"og:site_name\" content=\"Actualit\u00e9s - 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