{"id":325,"date":"2022-06-01T15:45:19","date_gmt":"2022-06-01T13:45:19","guid":{"rendered":"https:\/\/experviseur.fr\/actualites\/?p=325"},"modified":"2023-06-07T17:03:30","modified_gmt":"2023-06-07T15:03:30","slug":"slogan-5-conseils-a-respecter","status":"publish","type":"post","link":"https:\/\/experviseur.fr\/actualites\/slogan-5-conseils-a-respecter","title":{"rendered":"Slogan\u00a0: 5 conseils \u00e0 respecter"},"content":{"rendered":"\n<p>Un <a href=\"https:\/\/www.persee.fr\/doc\/hispa_0007-4640_2005_num_107_1_5231\" target=\"_blank\" rel=\"noreferrer noopener\">slogan<\/a> est souvent la premi\u00e8re chose qu\u2019un client voit d\u2019une <strong>marque<\/strong>. C\u2019est pour cette raison qu\u2019il faut que le slogan soit percutant de prime abord. Ils sont tellement <strong>populaires<\/strong> que beaucoup d\u2019entre eux font partis de notre <strong>vocabulaire<\/strong> de tous les jours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cens\u00e9<\/h2>\n\n\n\n<p>Il peut \u00eatre utile mais il peut aussi avoir du sens&nbsp;! En partageant les valeurs jusque dans le slogan, les clients seront plus attir\u00e9s par une soci\u00e9t\u00e9 qui a un <strong>message<\/strong> <strong>clair<\/strong> et <strong>pr\u00e9cis<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Concis<\/h2>\n\n\n\n<p>L\u2019int\u00e9r\u00eat d\u2019un slogan <strong>concis<\/strong> et <strong>court<\/strong> c\u2019est que les consommateurs les m\u00e9moriseront plus facilement. Le <strong>bouche-\u00e0-oreille<\/strong> reste une arme tr\u00e8s efficace&nbsp;: plus il sera court plus il rentrera facilement dans le langage courant.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cr\u00e9dible<\/h2>\n\n\n\n<p>Il doit rester <strong>cr\u00e9dible<\/strong> selon l\u2019industrie vis\u00e9e. Selon les codes propres \u00e0 chaque secteur, certaines <strong>tournures<\/strong> de phrases ou <strong>traits<\/strong> d\u2019humour pourraient ne pas passer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reproductible<\/h2>\n\n\n\n<p>Il doit pouvoir \u00eatre <strong>reproductible<\/strong> sur de nombreux supports&nbsp;: taille, police, couleur\u2026 Il doit \u00eatre facilement <strong>r\u00e9utilisable<\/strong> et ne pas n\u00e9cessiter trop d\u2019ajustements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Intemporel &nbsp;<\/h2>\n\n\n\n<p>Il faut pouvoir l\u2019inscrire sur le long terme pour que les clients s\u2019y identifient de mieux en mieux. De plus, faire un slogan co\u00fbte beaucoup d\u2019argent et le changer r\u00e9guli\u00e8rement pourra perturber les clients actuels et futurs.<\/p>\n\n\n\n<p>En somme, le slogan d\u2019EDAF&nbsp;: 100% digital \u2026 100% humain&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un slogan est souvent la premi\u00e8re chose qu\u2019un client voit d\u2019une marque. C\u2019est pour cette raison qu\u2019il faut que le slogan soit percutant de prime&#8230;<\/p>\n","protected":false},"author":1,"featured_media":328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11,7],"tags":[],"class_list":["post-325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-edaf","category-gestion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Slogan\u00a0: 5 conseils \u00e0 respecter<\/title>\n<meta name=\"description\" content=\"Un slogan est souvent la premi\u00e8re chose qu\u2019un client voit d\u2019une marque. 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